Who reads the live numbers

Sync Streamgrid Analytics is a small briefing practice on Level 7 of 43 Pekini Street. We sit with real-time streaming metrics until a control room can say what the hour did.

Old-town streets and tiled roofs in Tbilisi

The practice began when a duty editor on Rustaveli asked a friend to sit through a Friday concert stream and say, out loud, why the picture held while the audience share fell. The friend brought paper because the monitors were already full. That sitting, repeated for a venue box and then for a transit desk watching passenger screens, became the Pekini Street desk.

We keep the work in Georgian and English. We do not claim a laboratory, a patent, or a method with a trademark. The method is slower than a status lamp: a named reader, a metric family, and ink that has to dry before it hangs.

Tbilisi is not a backdrop. The office is on Level 7, 43 Pekini Street, Tbilisi 0160, because that is where the boards are drawn and where out-of-town editors can find us after a marshrutka from the station. On-site sittings stay inside the city; we will not pretend a video call is the same as marking a sheet beside the talkback.

Clients are rooms that already collect live numbers: broadcasters, concert streams, arena bowls, a handful of energy night shifts. We turn down work that wants a login product built, and we turn down work that wants us to watch a feed until dawn. The values are small on purpose: one family of numbers per sitting, an after-note that admits mud, and a board a new shift can read without a briefing from us.

Who sits the reads

Portrait of Ana Beridze

Ana Beridze

Lead reader

Ana ran night logs for a Tbilisi entertainment stream before she started marking boards for other rooms. She still prefers a pencil to a pointer.

Portrait of Levan Gelashvili

Levan Gelashvili

Board draughtsman

Levan draws the A2 sheets. He trained in print layout, not in a control room, which is why the boards can be read from two metres away.

Portrait of Mariam Tsiklauri

Mariam Tsiklauri

Review correspondent

Mariam writes the stream health letters. She asks for the missing measurement and will send a letter back unread if the log has no clock.